Current Focus
I am really pleased that the second edition of the IBA/Globe Handbook on Business Development that I edited has recently been published.
It really is a very useful book that examines the theory, tools and skills needed to implement effective business development in a law firm today. There is a lot of practical advice, but learning from the client interviews with 12 general counsel is reason alone to read this book (or at least that chapter!). If you read nothing else in the book please look at these interviews – they should reshape your whole approach to business development.